All About Me

Sweet Locs is a natural hair product line and brand founded by Candice Nichols, a natural hair loctician specializing in loc maintenance and enhancement in the Milwaukee metro area. Sweet Locs is committed to providing high-quality, affordable products that cater specifically to the unique needs of the loc community. Her product line includes rose water, loc refresher, scalp rejuvenator, oil for dry scalp, and loc gel, as well as branded merchandise for our customers. She believse that there is a gap in the market for loc-specific products and merchandise in Milwaukee, and aims to fill this gap by providing convenient local hair store access and affordable pricing. The target market is anyone aged 16 and up who values high-quality natural hair products and is looking for a product line that caters specifically to their needs. At Sweet Locs, Candy is very passionate about promoting healthy, beautiful, and vibrant locs.

Striving everyday to empower our customers to take pride in their natural hair and to feel confident in their own unique style. She's dedicated to building a brand that her customers can trust and rely on for their loc care needs.

My name is Candice Nichols, and I am indeed the founder of Sweet Locs, a natural hair salon , product line and brand that is focused on enhancing and maintaining locs in the Milwaukee metro area. I am committed to providing high-quality, affordable products that cater specifically to the unique needs of the loc community.